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Badgeville Launches Gamification App at Dreamforce 2012 on's AppExchange, the World's Most Popular Cloud Marketplace for Social Apps for Business

New gamification app helps improve sales performance, productivity, and CRM utilization

SAN FRANCISCO, Sept. 18, 2012 /PRNewswire/ --SALESFORCE.COM DREAMFORCE  -- Badgeville, the Behavior Platform, today announced that it has launched Badgeville for Salesforce on's AppExchange, the world's most popular cloud marketplace for social apps for business. Badgeville for Salesforce provides a seamless gamification layer on top of a company's existing Salesforce Sales Cloud deployment. With Badgeville's smart gamification elements, companies instantly increase sales productivity, accelerate lead conversions and sales cycles, and maximize the value of their Sales Cloud deployment.  The announcement was made today at's Dreamforce 2012 in San Francisco. Badgeville will be in booth #342 in the Dreamforce Expo.

Badgeville for is available from the AppExchange. To install it today, contact [email protected] to receive your API key and for more information on how to get started.

"We are proud to deliver a native gamification layer for the world's most widely-used sales application, enabling companies across the globe to drive the most valuable sales behavior" said Kris Duggan, CEO, Badgeville. "Badgeville for Salesforce was designed to reinforce the right sales behaviors that lead to the right outcomes time and again and increase collaborative effort and success among sales teams."

"Companies around the globe are transforming the way they connect with customers, partners and employees through social and mobile cloud solutions," said Mike Rosenbaum, senior vice president AppExchange and Operations, "Partners such as Badgeville, are leveraging the power of the Salesforce Platform to provide customers with the right tools to accelerate their success in the cloud."

Badgeville for Salesforce's unique features include a completely native and configurable gamification experience for both administrators and end-users directly within the Sales Cloud. Rather than using external consoles to develop gamification rules and rewards, Salesforce administrators can now enjoy a native, wizard-based approach to configure these mechanics directly in the Sales Cloud and deploy instantly without any administrative headaches.  The application also features refreshable rewards that can be reset according to a company's sales cadence, on a monthly or quarterly basis.

Customers who leverage the pre-release version of the Badgeville for Salesforce offering have accelerated and optimized their sales processes among their teams, including:

Improve User Adoption & Engagement: Create a more dynamic experience for users that rewards their participation and recognizes them for their sales contributions.

Better Data Quality: As users become more engaged, they update Salesforce records more diligently, giving managers a better gauge of their sales performance and pipeline.

More Collaborative Workforce: By surfacing and socializing key rewards in Salesforce Chatter, improve collaboration between sales teams and champion valuable user behavior.

Grow Revenue and Reduce Sales Cycles: As users create more leads and convert them into opportunities, watch your revenue grow.

Dreamforce 2012 is the industry's largest cloud computing and enterprise technology event, welcoming more than 70,000 registered attendees to experience the power of the social revolution. With more than 750 sessions and 350 cloud companies in the expo, attendees can participate in interactive sessions, hands-on training with cutting-edge technology, thousands of live demos and unparalleled networking. In addition, Dreamforce welcomes special guests Sir Richard Branson, Founder of Virgin Group; Jeff Immelt, CEO of General Electric; Gen. Colin Powell, former Secretary of State; Tony Robbins, Entrepreneur, Author & Peak Performance Strategist; and The Red Hot Chili Peppers. Dreamforce 2012 offers attendees everything they need to connect with customers, partners and employees in entirely new ways, under one roof.

Additional Information

  • Register for
  • Become a fan of Dreamforce on Facebook:         
  • Follow @Dreamforce on
  • Become a fan of Badgeville on Facebook:
  • Follow Badgeville on Twitter: @badgeville

About the Salesforce Platform and the AppExchange
The Salesforce Platform is the world's most trusted and comprehensive cloud platform for building social and mobile cloud apps. It powers Salesforce CRM, more than 2.3 million custom apps built by customers and more than 1,600 apps developed by partners in its ecosystem. Social apps for business built on the Salesforce Platform can be easily distributed and marketed through's AppExchange.

Salesforce, Dreamforce, AppExchange and others are trademarks of, inc.

About Badgeville
Badgeville, the #1 gamification and behavior management platform, enables companies in virtually every industry to influence and measure user behavior. World-class businesses in more than 20 countries use Badgeville's Behavior Platform, an award-winning Platform-as-a-Service (PaaS) solution, to increase customer loyalty, user engagement, and employee performance across an organization's websites, mobile apps and enterprise applications. With over 180 customers, Badgeville brings Game Mechanics, Reputation Mechanics, and Social Mechanics to industry leaders and innovators including Deloitte, EMC, Oracle, Autodesk, Bell Media, NBC, Universal Music, Recylebank, VMware, and more. Founded in 2010, Badgeville is based in Menlo Park, Calif. and has offices in New York and Europe. (To learn more follow @Badgeville or visit

SOURCE Badgeville

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