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Trace One Appoints Chris Morrison To Chief Marketing Officer

Trace One, a global leader in private label, product lifecycle management (PLM) solutions and transparency software for retailers, manufacturers and suppliers, today announced that Chris Morrison has joined its executive team to direct the company’s global marketing, communication, and product strategy operations.

In his new role at Trace One, Morrison will support global expansion and the launch of new solution offerings. He has held senior management positions at several market-leading retail supply chain technology companies including TradeStone Software, Oracle, ProfitLogic, and i2 Technologies.

“It’s been nearly two years since we relocated our headquarters from Paris to Boston. As we close in on the anniversary of our expansion into the US, we’ll look to Chris’ local and international expertise in the PLM and cloud-based software markets to bolster the company’s momentum and launch new products to new audiences,” said Jerome Malavoy, founder and CEO of Trace One. “Chris will be an extraordinary asset to our leadership team as we embark on an exciting year ahead at Trace One.”

Trace One continues to grow its global presence and expand into the North American market. The company works with more than 20,000 manufacturers worldwide and the world’s largest retailers – including leading US brands such as Supervalu, Walgreens and Safeway – to facilitate cloud-based PLM collaboration resulting in the efficient delivery of high-quality and safe, private-label products.

“The food supply chain is undergoing significant changes as consumers continue to push for healthier products with increased visibility into how and where our food is produced” said Morrison. “I’m thrilled to join a world class team focused on addressing these changes by bringing innovative cloud-based solutions to market.”

To learn more about Trace One, please visit To better understand Trace One’s customer and market success, watch this video.

About Trace One

Founded in 2001, Trace One launched the first collaborative, cloud-based platform for managing the development and quality of private label products and today has customers around the world from Europe, North America and Asia. Its mission is to drive food and non-food product innovation, support brand protection, and accelerate time-to-market for retailers, manufacturers and food service companies. The company has offices in Boston, Chicago, Paris, London, Madrid, Hong Kong, Madrid, Dusseldorf and Bentonville, Ark.

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