Oracle on Ulitzer

OREM, UT -- (Marketwire) -- 05/08/09 -- Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the appointment of Ron Belanger as Vice President of Worldwide Agency Sales. Bringing more than 10 years of interactive agency experience, Belanger will lead Omniture's agency program and be responsible for managing strategic agency partnerships. Omniture counts 46 of the Advertising Age top 50 interactive agencies as channel partners with channel partnerships, which include agency relationships, generating tens of millions of dollars in revenue annually.

Prior to joining Omniture, Belanger was the vice president of agency development for Yahoo!, where he helped build mutually beneficial relationships with Yahoo!'s agency partners. He also served as vice president of search and affiliate marketing at Carat Interactive (now Carat), where he helped grow the search practice into one of the agency's largest services. Belanger is a noted digital advertising expert and regularly speaks at many industry events, including ad:tech, Search Engine Strategies, OMMA, Search Insider Summit and Agency Summit. He is also a co-chair of the IAB Search Committee, a member of Search Engine Strategies Advisory Board and a member of the board of advisors of SEMPO.

"Interactive agencies are embracing the Omniture Online Marketing Suite to advance their digital marketing initiatives," said Mark Dillon, Vice President of Worldwide Channel Sales for Omniture. "Belanger's experience will be valuable in helping our agency partners grow their business around Omniture solutions."

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture's nearly 5,200 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

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Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's annual report on Form 10-K for the period ended December 31, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.